Do you know what irks me about this Press Release from Creative? The fact that even though they have the best mp3 players, receive awards in major tech websites and events, they still get trampled by Apple's fancy-looking iPod.

Last christmas I acquired a Creative Zen Micro 6GB, despite the existing hype around the just-released iPod nano. I did so because analysing the pros and cons, I came to the conclusion that getting the Zen was a wiser choice. Bigger capacity, bigger compatibility (sketchy issue, with new firmwares supporting Windows Media PlaysForSure), more features, cheaper, etc. and since I couldn't care less for the photo capability or the color screen of the nano, Zen was – and still is, if you ask me – the wisest of the choices.
Most people I talk to about this subject end up agreeing with me, but some of them still manage to grunt an But I'm still buying an iPod...
by the end of the conversation. It's the power of the great strategy lead by Apple's marketing department. Apple managed to conquer a market that hardly ever enters the equations of tech companies. The Average Joe. While you see old ladies in the subway wearing their iPods proudly, you won't see the same with Creative products. Creative managed to convince the tech crowd, apparently – see the awards in the press release linked above –, but there are far more people listening to music thanus tech heads.
Creative, get your stuff together. You have good products, so get out there and sell your stuff to the wider audience. I don't remember seeing a Creative Zen in a tv show or a movie, but I do remember the 10 second close-up of Jodie Foster and an Apple 23-inch Cinema Display in the movie Inside Man. Get the Hint?
(This post is more of a rant than it is an information; most of you already know iPod is the market leader of Mp3 players, but that doesn't mean it's the best – with all the subjectivity that comes with that term. Just think about that if you're thinking about getting a new player, will you?)
ps: sorry for my absence. Been busy with a project I shall be releasing soon.
If you visit
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